“Plymouth University is a trading name adopted in recent years.”These have become somewhat interchangeable and so the university as part of broader discussions is considering whether greater consistency would be helpful.”It is not the first time the institution has faced questions over its spending decisions. In 2014, it emerged that the university planned to buy seven chairs for a £95,000.The chairs, handcrafted by furniture designer John Makepeace, were commissioned for graduation ceremonies.The university said the seats had been commissioned by now suspended vice chancellor Professor Wendy Purcell.The expense was queried by some staff and students and, in a leaked email, the university’s PR department warned the story of the chairs could cause reputational damage.The university insists that a final decision has not been made on the institution’s rebranding project.A spokesman added: “This is part of a wider consultation around the university’s visual identity in support of its refreshed strategy and national and international ambitions.”Staff, students and prospective students have been engaged in these on-going discussions.”No firm decision has yet been reached.”Last November it was reported that vice-chancellor Judith Petts, who took over the role back in February 2016, was looking to update the university’s “visual identity” in order to boost its international reputation. At the time, a source said: “There are more questions than answers but it is quite clear that the vice chancellor and chief marketing officers are determined to push the changes through, regardless of any staff or student protest.”The student union and senior staff members are very upset and concerned that false claims have been made about wide spread stakeholder consultation.”It’s a disgrace the university would embark on such a pointless exercise and spending spree in this current climate.” A university has come under fire for contemplating spending hundreds of thousands of pounds to simply add ‘of’ into its name. The former Polytechnic, which became known as Plymouth University – it’s current trading name – in 2011, said it is looking at whether the name change would provide “greater consistency”.But one insider said the switch was a fait accompli, with the major rebranding project expected to cost the university hundreds of thousands of pounds.The source said: “Despite running a number of meetings with students and staff about re-branding where the feedback was ‘don’t re-brand as it will cost a fortune’, the vice chancellor has decided to re-brand from Plymouth University to University of Plymouth.”Staff were emailed this week to change email signatures.”It is understood the latest prospectus includes “University of Plymouth” branding.Sources revealed the”With Plymouth University” slogan – a campaign launched in 2011 – may be ditched which would mean a complete redesign of campus signage along with stationery, marketing tools and promotional literature.The university refused to discuss the costs involved.A spokesman from the university which has about 27,000 students said the two names had become interchangeable in recent years.The spokesman added: “The university’s official name has always been the University of Plymouth. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.