Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

first_img Paddy Power raises awareness of Missing People with Motherwell ‘silhouette’ stand August 7, 2020 Related Articles Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador.Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 figurehead.Securing the talents of Crouch, Paddy Power marketing has already applied a number of blue-sky ideas with the help of Irish champion jockey Ruby Walsh, seeking to extract the racing knowledge and value of its new ambassador.“Crouchy! Footballer, beanpole, podcaster, former virgin, is now jockey,”  read the Paddy Power statement.“Yes, you read that right. Here at Paddy Power we’ve only gone and made the lanky b*stard don some silks and throw his leg over a thoroughbred racehorse.”The start of Cheltenham 2020 will see Paddy Power once again turn-up the dial on its marketing coverage. Two weeks ahead of the Festival start, the bookmaker launched its ‘neighbour to neighbour’ UK multi-media advertising campaign which featured Irish actor Colm Meaney who delivered an urgent message to English sports fans. Cheltenham 2020 sees Paddy Power continue its legacy sponsorship of the ‘Prestbury Cup’, the Festival accolade that celebrates the famous and good-natured competition between both nations and is awarded to the country with the most winners at the end of The Festival. Submit StumbleUpon Share Share Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020last_img read more

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Go back to the enewsletter

first_imgGo back to the enewsletter Go back to the enewsletterCrystalbrook Collection Hotels and Resorts has won the tender to acquire Newcastle’s iconic ‘Roundhouse’ Council Administrative Centre and intends to convert the building into a luxury five-star hotel, ready to open in late 2020.The hotel is to be called Kingsley, a Crystalbrook Collection Hotel. The name follows a Crystalbrook Collection naming convention where each of their hotels is given a gender-neutral name and its own unique personality. The name Kingsley is a nod to Newcastle’s heritage and the city’s earlier name Kingstown dating back to 1804.CrystalBrook says the conversion will be the first five-star hotel for the city of Newcastle. Crystalbrook Collection CEO Mark Davie said he was thrilled with the result of the tender: “There’s really nothing like this building, it has a strong identity and connection to the city of Newcastle. I see a lot of potential.“We think the location, with the City Hall, the Civic Theatre, the Art Gallery and the War Memorial Cultural Centre right on the doorstep, makes it a perfect location for a five-star hotel.”Davie said he had been watching Newcastle’s growth in recent years and felt strongly that Crystalbrook Collection should become a contributor to the future growth of the city.Initial studies indicated the ‘Roundhouse’ could accommodate at least 100 five-star hotel rooms. Initial renders developed by Newcastle’s Barney Collins of EJE Architecture also show the introduction of a rooftop restaurant and recreational area complete with a swimming pool.To date, Crystalbrook Collection has committed to investments in excess of $800 million in Australia including six luxury five and six-star hotels currently operating or under development.In the last quarter alone, Crystalbrook Collection has opened Riley, a Crystalbrook Collection Resort in Cairns and acquired Little Albion, a Crystalbrook Collection Boutique Hotel in Surry Hills, Sydney.last_img read more

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