when you call a taxi, but you can’t wait until you listen. The dispatcher kept saying, "it’s almost 15 minutes," and 15 minutes later, he didn’t even have a shadow. It would be nice to have an app that would let you find the nearest empty taxi, which is the legendary inspiration behind Uber, a story wrapped up in a sentence: "everyone’s chauffeur."".
story telling Storytelling, not to show off
whenever it comes to persuasion, the average company tends to be more traditional and more dependent on the left brain of the human being: logic, price, and variety. However, more evidence suggests that emotion is a better tool for marketing, as Daniel Pink, author of Drive, says, "right brain control is a new source of competitive advantage."". Relying on the right brain can stimulate more emotional involvement, and storytelling is the best way to make this happen.
so, you talk about a company behind the story of the scene should be completely different from your story on party, although it is recognized as a recipe for success, but most business stories are completely failed or irrelevant, especially in the business circle. But I don’t think you can teach a company to build their own stories, just like you can’t teach a person how to change his personality, on the contrary, I think in the story are some of the best not to touch the line.
also says that a website and visitors interact with each other, suggesting a message function, and an online communication tool to increase the affinity of the site to interact with visitors. Next, talk about a misunderstanding. Don’t think that too many FLASH and pictures are good things. It’s a mistake to let customers know more about product information. Too much will cause web pages to run slow and bad for SEO searches and collections. Therefore, the site of the structure and station search system should be coherent, so that customers can find what they need faster, and the promotion of enterprise website rankings.
English website design is often to do the needs of foreign trade enterprises, these enterprises need to do business with foreigners, so most of the site is in english. However, many foreign trade enterprises website is not standard, leading to many businesses in vain. The author for many years engaged in the design of English Web site, the following main talk about my English website production of a little experience, hope to friends a little inspiration.
there is also the word encoding of the web page, I suggest using Western European iso-8859-1, mainly to prevent foreign customers access to garbled and other phenomena. Here are the little details. Take care. The second is about web access data analysis. Have a website access analysis, through professional analysis software on the site analysis, detailed data of the Important, the only way to know the site, specific to who, when and where to visit the site, leaving the enterprise cannot access software, clearly, to do their own decision-making cannot judge, also not timely improvement of the site.
tell me about the colors of the website. Do English website target customers are mostly foreign clients, including foreigners mostly, so empathy, to build to the custom of foreigners, not too many things mixed, foreigners love simple, so simple to do stand, the blue and white tone, white color collocation, different levels of blue dotted. Different regions so as to form the site. The specific situation according to their own match. If the product line sales mature, a short time without changing product information at the site, you can choose a static page, and the other is to take a dynamic database site, but to generate static pages function. Static page advantage is that you can firmly climb the spider’s heart, easy to SEO included. The website can choose to use DIV+CSS+ pure static page generation, or commodity information and website, enterprise news use dynamic database, so easy to update every day content, also easy to SEO included.
when you’re in storytelling, sharing should begin in this way, to make people feel the vision behind the story, or to put themselves in the story of the characters, as Mark and Twain said:
for storytelling, this should be the most basic basic skills, people will not only absorb you tell them the facts and information, instead they will really listen to the whole story, and then make a self inference, so instead of going to tell them what to do, not only is the sharing of stories, let it naturally into people’s brain and let it bring people’s own ideas that.
company image presentation is indispensable. Business related information, as well as qualifications, and even enterprise pictures, proper layout, display, so that customers can increase the trust. English website generally do not understand SEO optimization, and some did not pay attention to this, awareness is not high. In fact, this also has the optimization, is also very important. Most of them are mistaken for SEO understanding in keyword ranking. This is actually a surface phenomenon, the real optimization is: core keywords
this article analyzes the importance of storytelling and should not reach seven, when the content of marketing is more and more important, the company behind the brand story not only represents more meaning for start-ups, "every start-ups should start with the form of media".
in practice should be like this: enter "about us About US interface, see text or picture only? You are the only data or some of the background story about the company? The story is not some humor,"
, don’t just say an old woman is screaming. Bring that old woman down and make her scream.