shop will always face a variety of problems, where the location of a lot of trouble. In order to find a suitable location, often have to consider many factors, location to analyze what the problem shop? Here we give a detailed list of what, let us take a look at it.
first, the analysis of the results of the flow of people.
yes, the flow of people is an important factor in determining the Chuanchuan Xiang franchise, but understand the passenger consumption target, is the more important work. What is the effective traffic to study Chuanchuan Xiang stores? For example, the Shanghai Yu Garden mall is a set of gardens, temples, as one of the commercial market, the daily traffic of more than hundreds of thousands, but most of the passenger travel, not a customer, tourism and catering consumption target. If you choose to open nearly 10000 square meters of large department stores, it is certainly not, should be expected to predict the effective amount of passenger traffic after the decision to buy.
second, the analysis of competitors.
analysis of competitors can be divided into (intertype competition) and out of line competition (intratypes competition) in the form of. With the aggravation of the market competition, in order to attract more customers, to provide one-stop shopping for customers (shopping Onestop), often will see stores sell the goods and store the type of irrelevant, this phenomenon is called predatory sales (scrambled merchandise). Recently, there are many such reports: in August 18th second Hongkong film shop chain brand "Hongkong Liang Sun Shop 40 stores in Shenzhen Nepstar chain drugstore" flower ", at the same time, to China as the representative of the 15 chain pharmacies brand will also be" beautiful sun shop "fully stationed as a symbol, and the official start in printing, health care products and cosmetics sales for the diversification of the main, this way can not only attract more customers, effectively reducing the cost of stores. In the face of these market competition from all sides, as a market intruder should have sufficient preparation, reasonable and accurate calculation of the remaining market share, in order to establish their own store business positioning.
III, geographical location.
in the customer shopping because they always choose convenience store address, so when identify competitors, proximity sites is an important factor in the store location. To correctly judge the shopping habits of customers walking route, the first occupation of a favorable position, ready for the success of the store.
fourth, cost accounting.