Chilean Navy Supports First Chiloé 2015 Acrux Medical Operation

first_img“I am so thankful for this opportunity given to my son,” said Cristina Alvarado, whose son waited two years to have his tonsils and adenoids removed. “It is going to improve his quality of life, given that he has been sick for a very long time.” The next event is scheduled for December 4-8 on Juan Fernández Island in northern Chile, when the Naval ship Piloto Pardo is expected to participate in a stop where physicians plan on satisfying more than 1,000 appointments. Surgeries aboard the Sergeant Aldea The Chiloé 2015 Acrux Medical Operation was part of an ongoing collaboration between the Chilean Navy and the Acrux Foundation, which relies on volunteer physicians to conduct six major health-based events throughout the country annually. “We wanted to help improve access to healthcare for the local population,” Rear Admiral Guillermo Lüttges Mathieu, head of the operation and Chief Commander of the Fifth Naval Zone, said of the operation that reduced the waiting list for medical services by 40 percent. “It’s one of the areas of the country that has the greatest dearth of specialists. A large number of patients wait for consults or outpatient surgeries that local hospitals simply cannot provide.” “With this exercise, Chiloé residents were able to receive timely and quality care without having to leave the island,” Chonchi Mayor Pedro Andrade said. By Dialogo November 20, 2015 Such pride to have a branch of our armed forces whose objectives are so noble and so professional In its quest to improve the quality of life for Chiloé Island residents and improve healthcare nationwide, Chilean’s Navy and the non-profit Acrux Foundation conducted the First Chiloé 2015 Acrux Medical Operation from October 9-12 with support from the Ministry of Health. A mobile medical centercenter_img Physicians on Chiloé Island provided much of the medical care aboard the Sergeant Aldea, which has 500 square meters of floor space, 51 beds, two operating rooms, a dental clinic, two X-ray rooms, a bio-analysis lab, and a burn unit. Additional medical care was administered on the Navy patrol boat PMD-74 Surgeon Videla, which participated in this type of operation for the first time. The vessel traveled between 32 and 76 nautical miles while providing geriatric, pediatric, neurological, and gynecological care to patients on the islands of Laitec, Alao, and Mechueque that are within the Chiloé Island archipelago. Eighty-one physicians, who were supported by nurses, medical technicians and 467 sailors on the Navy’s Sergeant Aldea LSDH-91 Multipurpose Vessel, provided 5,106 medical services, including traumatology, internal medicine, surgery, cardiology, endocrinology, ophthalmology, gynecology, gastroenterology, pediatrics, geriatrics, dermatology, and neurology. “Logistical support from the Navy allowed us to reach seven Chiloé cities during this operation,” ACRUX Foundation Executive Director Roberto Levín said. “Had their support not been there, this would not have been possible.” Chiloé Island – an archipelago in southern Chile – is 1,186 kilometers from the Chilean capital of Santiago and 96 kilometers from the mainland. Since it’s most easily accessed by a ferry that operates periodically, some patients must wait two years to see a doctor. The Navy also used two Defender and two Archangel motorboats to transport patients from the most remote areas to treatment centers on land and on the ships, with a Dauphin helicopter used in case of emergencies. Additionally, the health team treated patients in hospitals in the island communities of Ancud, Castro, and Quellón, and at the Family Health Center in Chonchi. Typically, medical centers on the island refer patients requiring special care to hospitals elsewhere in Chile, such as in Puerto Montt, Osorno, or Concepción, or to medical centers in Santiago. Navy personnel supported a wide range of surgeries aboard the Sergeant Aldea, including 235 endoscopic procedures, 272 abdominal ultrasounds, 48 tonsillectomies, and 30 ophthalmological surgeries; medical personnel also provided ophthalmological and cardiological consultations. last_img read more

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3 reasons why your credit union website’s scrolling homepage banners are an awful waste of space

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,James Robert Lay JAMES ROBERT LAY is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he … Web: https://www.digitalgrowth.com Details It happened again.It happens almost every time when we develop websites for banks and credit unions.Maybe you can relate.A financial institution we are currently working with to develop their website requested a scrolling homepage banner in a prototype meeting.“No, that’s not a good idea,” I said. “In the words of Ted Arroway from the movie Contact, ‘Seems like an awful waste of space.’”“Why?” they asked. “Everyone else’s website uses a scrolling homepage banner.”“This is a symptom of R&D, also known as rip off and duplicate. If everyone jumped off a building, would you?”I paused briefly, waiting for the client to respond as they sat confused trying to interpret my analogy and blunt objection to their request.“It’s ok,” I said. “We know how you feel. At one point, we were jumping off buildings too as we used to use scrolling homepage banners before. Even on our own websites. But then through our ongoing research and exhaustive study of digital marketing best practices, we got smart, and stopped jumping off of buildings.”There was another pause.I continued, “And we want to help you do the same.”As the meeting progressed, I played the role of a guide, patiently helping our client back away from this metaphorical ledge as I explained to them why scrolling homepage banners are an awful waste of space.1. No One Is Clicking On Your Homepage Banners To begin, it is important to understand the difference between broadcast marketing tactics and a digital marketing strategy.This is because we find scrolling homepage banners are just another example of a broadcast marketing method that has infiltrated the digital marketing realm.Let’s compare the scrolling homepage banners with an outdoor billboard.The outdoor billboard is used to generate brand awareness, while the objective of a scrolling homepage banner is to generate clicks. Both the billboard and scrolling homepage banner, as currently used by many credit unions, sends one message to many people.And because we can measure clicks, it is possible to measure the effectiveness of scrolling homepage banners.Before developing a website, we use the Digital Marketing Blueprint to assess a bank or credit union’s digital marketing channels. This includes user testing, heatmaps and live screen recordings showing user engagement and clicks on their current website.In the case of this client, we had already completed our assessment on their current website. During our website prototype meeting, we showed the client heatmaps of their homepage, which helped to visualize where website visitors clicked.The client was surprised to find website visitors were not clicking or engaging with their scrolling homepage banner. This was further validated by watching screen recordings and listening to website visitor feedback as they interacted with the website to perform a set of tasks.Finally, we shared with them the findings of a web usability study performed by Notre Dame University. It was found that just 1% of users interacted with any of the universities sliding homepage banners. And of that 1%, approximately 84-89% interacted with the first slide.That means the first promo image in your sliding homepage banner is likely to have just a 0.84% click-through rate. And the click-through rates of the remaining promo images are likely to be evenly distributed with the remaining 0.16%.So if your website’s scrolling homepage banners has five promo image slides, the average click through rate for slides 2, 3, 4 and 5 will be a pathetic 0.04%.2. Your Scrolling Homepage Banners are Costing You at Least $6,000 a YearIn addition to how ineffective scrolling homepage banners are, it is also important to address how they are costing you money.Let’s assume you have five promo images in your scrolling home page banner. And you update each one every month to keep things fresh with the most recent marketing promotions and offers.Furthermore, let’s assume the cost to create each promo image is $100. This includes the cost of design and stock images, regardless of if this is done internally or through a third-party.So over the course of a month, you spend around $500 on five scrolling homepage banners. And over the course of a year, the total comes to $6,000 on something that is rarely clicked.I believe everything we do in marketing should provide a return on the dollars spent. Because this is how we help executives start to view marketing as an investment, rather than an expense.Think about the opportunity costs sacrificed on the banners. I’m sure you can find more effective ways to spend your marketing budget.3. Not Everyone Who Visits Your Website Needs [Promotion of the Month] I strongly believe a vast majority of banks and credit unions do a poor job of positioning themselves in a digital economy. Almost everyone is telling the same story as they all promote their “great rates” and “amazing service.”And this commoditization is evident, even in the scrolling homepage banners. While writing this article, I did a quick survey of local credit union websites. And my findings prove our belief that banks and credit unions need a new approach to telling digital stories that sell.For a moment, consider who these ads are for.The quick response would be for anyone who needs an auto loan. But think for a moment. What about members who already have an auto loan with your credit union? Why are are they being served an ad for a product they already have.The more we serve ads to members who do not need the products that are being promoted, the more we train them to ignore our marketing messages in the future.Instead of promoting redundant ads for products members already have and don’t need, consider recommending products that would be a good fit for them. The Digital Banking Disruption Study from Accenture found that 51% of consumers want their bank to proactively recommend products and services to them while 55% said this guidance would increase their loyalty.How is this possible?Banks and credit unions can serve contextual and personalized 1:1 ads using digital and transactional behavior in addition to implementing logic that can recommend the next best product for a member.A study from Marketo found the use of firmographic and behavior data to deliver customized web and mobile experiences resulted in a 30% increase of conversion rates in addition to a 270% increase in content consumption.These positive results far surpass the 1% click-through rate your current scrolling homepage banners provide.It’s Time To Kill The Scrolling Homepage Banner on Your WebsiteAs the website prototype meeting with my client ended, they thanked me for our insight and made the decision to not include a scrolling homepage banner on their new website.Instead, they opted to go with a homepage banner that would deliver personalized 1:1 ads based upon a website visitor’s previous digital behavior. For example, when someone visited the mortgage section of their website, the next time they came back to the homepage, they would see a mortgage ad.By killing your scrolling homepage banner, and replacing it with a single contextual and personalized 1:1 ad, you can continue your journey to build a website that sells.last_img read more

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Henry praises female rugby team’s performance in Mexico

first_imgTHEODORE Henry, head coach of Guyana’s female Sevens rugby team, is showering his charges with praises following their showing at the just-concluded Rugby Americas North (RAN) in Mexico.Henry led the Guyanese women back on the international stage after a hiatus of a few years, and according to the dreadlocks-wearing coach, despite Guyana not finishing in the top three of the championships, he’s satisfied and proud of the team’s performance.“We managed to upset last year’s champions, who eventually brought third this year,” Henry said, speaking about Guyana’s 19-12 win over Jamaica in their opening game of the tournament.“We went down in a nail-biter to Trinidad and Tobago (5-12) who are in the top three also, but then had a major blow with the injury of Abioce Heywood which totally devastated the team,” Henry explained.Heywood suffered a concussion and was hospitalised, as Henry explained, “Her absence was a severe blow to us and it was evident that a lot of players were physiologically affected by her injury which was evident on day two where we were only able to record a draw against a Bermudian (7-7) team that was no match for us.”“I’m very proud of the ladies overall for enduring the high altitude which affected them especially Cindy Fraser, our speedster who was not able to perform to her fullest potential because she is asthmatic,” said Henry.Guyana narrowly lost to eventual winners Mexico 12-17 in their encounter, but were hammered 66-0 by French Guiana. Henry is, however, adamant that “given all the factors that severely affected us, high altitude and Heywood’s injury, I thought we gave a good account of ourselves.”last_img read more

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

first_img Premier League looks to broadcast every behind-closed-door fixture August 28, 2020 Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor.Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker.Winlink underlined that it was ‘heavily engaged over a number of years in securing a successful introduction’ – which led to BetVictor agreeing a £5 million per year sponsorship of Liverpool’s training kits between seasons 2016/17 and 2018/19.Liverpool have responded to the agency’s claims, stating that the lucrative sponsorship was conducted by their former Head of Global Partnerships Rafaella Valentino – a friend of BetVictor CEO Andreas Meinrad.In its statement, the Football Club refutes that Winlink’s introduction had any sway on the deal being executed.High Court hearings began on Monday, with Winlink represented by Andrew Sutcliffe QC, who highlighted the agency’s credentials specialising in ‘identifying and introducing betting companies to sports rights holders’.Pointing to Winlink’s track record, Sutcliffe noted that the agency had conducted successful introductions for Arsenal, Chelsea, Inter Milan and Juventus, to bookmakers in which the football clubs had paid commissions having secured deals.He said that Winlink had kept its relationship with Liverpool, arguing that the agency had to only fulfil two conditions in introducing club executives to bookmakers and that the bookmakers then sponsored the club.“Liverpool had not kept its side of the bargain,” Sutcliffe told the High Court.Meanwhile, Liverpool representative Robert Anderson QC argued that Winlink’s services had no influence in the sponsorship taking place.Liverpool said that the agency had introduced its executives two and a half years prior to negotiating its deal with BetVictor, and Winlink holds ‘no rights’ to claim compensation regardless of previous introductions.The trial will be heard by Judge Mark Pelling QC and is expected to last five days, with its final judgement reserved to a later date. Submit Share Spotlight ups matchday commentary reach and capacity for new EPL Season  August 21, 2020 StumbleUpon Successful summer leaves Leadstar positive over industry’s recovery August 18, 2020 Share Related Articleslast_img read more

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