ASA launches Russia 2018 betting probe investigating new CAP breaches

first_img Related Articles Share Share Submit StumbleUpon UKGC launches fourth National Lottery licence competition August 28, 2020 UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 The UK Advertising Standards Association (ASA) has launched a probe examining the number of gambling/betting related TV adverts broadcast during the FIFA Russia 2018 World Cup.The month-long football tournament saw 115 complaints filed with ASA, as UK viewers expressed concerns relating to the high proportion of gambling adverts served during Russia 2018 TV programming.ASA officials will review whether industry Russia 2018 TV adverts breached the new guidance of the advertising code of practice (CAP) with regards to bookmakers offering ‘improved odds over a short period of time’ (bet boosts, enhanced odds, etc).New provisions introduced to the UK CAP prohibit betting operators from offering ‘urgent calls to action’ or ‘limited time offers’ on betting markets.“Restrict advertisements’ that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events” details the new CAP guidance.Reviewing all World Cup TV advertising content (1,300 terrestrial adverts), UK newspaper The Guardian reports that betting adverts had the highest output during Russia 2018 programming.In its report, the newspaper details that betting content contributed to 17% of Russia 2018 advertising content, ‘roughly one minute in every six, with the 172 betting spots combined lasting nearly the length of a football match.’Despite launching its probe on Russia 2018 advertising, ASA has not indicated whether it will review its current UK advertising framework with regards to betting content.At present, UK advertising legislation allows sports betting adverts to be shown five minutes before the start of play until five minutes after the sports event has ended, between the hours of 5 am – 8:30pm.The high proportion of betting related adverts screened during Russia 2018 has led to a number of UK ministers calling for betting services to be placed as UK post-watershed (9pm) advertising content.“One of the only downsides to this brilliant World Cup has been the bombardment of gambling advertising on TV and social media that thousands of children will have been exposed to” detailed Labour Party Deputy Leader Tom Watson.As a key operating period for all industry stakeholders, UK marketing news source The Drum details that bookmakers paid as much ‘as £350,000 for a 30-second placement’. ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020last_img read more

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Mahatma Otoo named on best player list

first_imgFormer Hearts of Oak captain Mahatma Otoo is on a five-man list for the most valuable player award in last season’s MTN FA Cup competition.After helping the Phobians to semi-final finish, Otoo makes the list following Monday’s announcement of the award categories for the 2013/2013 Awards for the Cup competition on Saturday, August 31 at the Banquet Hall , State House in Accra.Also nominated for the MVP prize are Michael Helegbe (Kotoko) Joseph Gordon (Medeama), Moro Abubakar (Hearts of Oak) and Frederich Acheampong (Rainbow FC).Evans Adotey who led Medeama to win the Cup has been nominated for the Coach of the tournament award alongside Kotoko’s Didi Dramani, Hearts of Oak’s David Duncan and Tony Lokko of Amidaus Professionals.Award categories;Defender of the tournament Rashid Sumaila – KotokoGodfred Rockson – MedeamaKwabena Edusei – KotokoEmmanuel Ofori – AmidausMost Valuable Player of the tournamentMichael Helegbe – KotokoJoseph Gordon – MedeamaMahatma Otoo – Hearts of OakMoro Abubakar – Hearts of OakFrederich Acheampong – Rainbow FCDiscovery of the tournamentJoseph Gordon – MedeamaBen Arthur – AmidausFrederich Acheampong – Rainbow FCEmmanuel Laryea – Mighty Jets Goalkeeper of the tournamentIddrisa Salia – Edubiase UtdFatau Dauda – AshantiGoldTop scorer of the tournamentMaxwell Ashirefi – Nania FCRobert Ghansah – Eleven WiseCoach of the tournament Evans Adotey – MedeamaDidi Dramani – KotokoDavid Duncan – Hearts of OakTony Lokko – AmidausHighest scoring clubAsante KotokoReferee of the tournamentJoseph LampteySamuel GyasiJohn AtikeseOtis Oppong Asst. Referee of the tournamentIbrahim AdamsAshitey ArmahSafo AdadeShine Ayiteylast_img read more

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