Read More →
That was essentially guaranteed the moment the NFL green lighted the Rams move back to Los Angeles last January, and with it approval of the sports and entertainment mecca Rams owner Stan Kroenke is building in Inglewood.Calling the new Rams home a football stadium is like saying Staples Center is just a place fans gather to watch basketball games.Just like Staples Center – which is the anchor to the thriving LA Live entertainment complex – Kroenke’s stadium will be the focal point of a year-round sports and entertainment hub.And very soon after it opens in 2019, it will lure the Super Bowl back in the region that kicked it all off back in 1967.“What a potentially great location,” New York Giants owner Steve Tisch said.Tisch should know.In his other life, he’s a Hollywood producer – he gave us Risky Business, among other films – and he’s a long-time L.A. resident. Few in the NFL understand L.A. and the entertainment possibilities it offers better than Tisch, who has long contemplated how to incorporate some of the excitement and glamor of a venue like Staples Center into an NFL experience.“Can we ever, in an NFL stadium, create the excitement or the equivalent of Lakers floor seats, (New York) Knicks floor seats?” Tisch said. “I think we can. I think it’s doable.”Much like AEG’s Phil Anschutz did by turning a forgotten slice of downtown L.A. into one of Southern California’s premier attractions – Tisch believes Kroenke will figure out how to tap into the glamor elements of L.A. at his new football stadium and entertainment center. “I think Stan is going to capture all of that excitement,” Tisch said.The entertainment industry is catching on.Almost from the moment the Rams were approved for relocation, Tisch has fielded call after call from his movie industry friends and colleagues about how to get on board with L.A.’s newest toy.“There’s a tremendous amount of interest and enthusiasm and excitement within the entertainment business for the Rams and the NFL returning after 20 years,” said Tisch, who has been busy trying to connect friends and business associates with the Rams for tickets.But NFL football is just one part – albeit a huge one – of the Rams return to L.A. and potentially the Chargers or Raiders joining them in a year or so.Staples Center has been in business since 1999, and by 2018 it will have hosted three NBA All-Star games, the Grammy Awards, the NCAA basketball tournament regional, a Democratic Convention and countless concerts and big events.Get used to even bigger events coming to L.A. once the Rams christen their new stadium in Inglewood.By putting a roof on his venue, Kroenke hopes to bring the NCAA Basketball Finals, the National Championship football game and the World Cup to Los Angeles.It’ll be a steady stream of events – both at LA Live and Inglewood – that will keep L.A. as busy and entertained as ever.It city, indeed. Newsroom GuidelinesNews TipsContact UsReport an Error And get used to it, L.A.We’re about to be the “it” city.The NHL All-Star is coming in 2017. Followed by the NBA’s yearly mid-February showcase in 2018. And the city seems whole-heartedly behind an Olympics 2024 bid.The Super Bowl will soon return to the city that originally gave birth to the biggest single sports event in the entire world.When National Football League owners gather two months from now in North Carolina, it’s a near certainty they will chose Los Angeles as the site of the 2020 or 2021 Super Bowls. The greatest basketball stars in the world will return to Los Angeles in 2018 for their annual mid-season classic, and once again downtown L.A. will magically transform into one big giant NBA, entertainment industry and fan block party.NBA Commissioner Adam Silver will make the official announcement Tuesday at Staples Center before the Lakers take the floor against the Memphis Grizzlies. It’ll be the glitz and glamor of Hollywood mixed with basketball’s royalty to create one of the great weekend spectacles in sports. Welcome back, NBA All-Star game.