Joe Saxton on benefits to charities of the Internet

Joe Saxton, director of communications at the Royal National Institute for Deaf People, writes about the Internet in the 22 July issue of ThirdSector. “My life has changed dramatically over the last year. I have become a 50 e-mails a day man,” he says. Joe explains why the Internet is significant to charities. “The real benefit to charities is that many of these technologies allow them to compete on a more level playing field than before.”Joe Saxton, director of communications at the Royal National Institute for Deaf People, writes about the Internet in the 22 July issue of ThirdSector. “My life has changed dramatically over the last year. I have become a 50 e-mails a day man,” he says. Joe explains why the Internet is significant to charities. “The real benefit to charities is that many of these technologies allow them to compete on a more level playing field than before.”However, Saxton points out that the biggest hindrance to charities’ effective use of the Internet is the lack of technological staff. “The biggest problem for many charities is not spotting the technological opportunities but being able to attract and retain the staff to bring them to reality.” This is largely true, but it could be argued that it is not the technological skills that are lacking but the very ability to spot the technological opportunities. Using the Internet to fundraise, for example, requires little technical skill: instead it requires fundraising expertise and personal experience of using the Internet. Charities would do well to ensure they provide such access and experience to their staff. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Joe Saxton on benefits to charities of the Internet Howard Lake | 21 July 1999 | News  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. read more

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